La Playa Hotel Unfair

BOYCOTT La Playa Carmel!

July 9, 2012

Former La Playa Hotel workers announced a boycott of La Playa Carmel at a rally on July 6, 2012, in front of the hotel at Camino Real and 8th Avenue, Carmel, California.

“We urge everybody not to patronize La Playa Carmel, until the owner rehires the former workers,” said Noe Hinojosa, 33-year bartender at La Playa Hotel before its change of ownership and closing last November 1st. The CEO of the owning company, Classic Hotels & Resorts, a subsidiary of Phoenix-based Grossman Company Properties, was quoted in a recent local paper stating that 3 of the 113 former workers have been rehired. The head of Grossman Company Properties is Chair and founding principal, Sam Grossman. “This is outrageous. Grossman didn’t even invite me for an interview, and there are many others with 15, 20, 30 years of experience with the same story. Grossman hasn’t even had the decency to give us a chance, so we are asking for the community’s help. Please do not patronize La Playa Carmel, and if you’ve already made reservations, please cancel them and visit another Monterey Bay hotel,” added Mr. Hinojosa.